Member of market leading Há group, the website was launched in October 2007. The purpose of the site is to use the innovative solutions offered by the internet to provide up-to-date, reliable and useful information for readers above 50 who are interested in health-related topics.

The 50+ generation is a rarely addressed but valuable target group, as their role and share in the society is increasing.

Members of this generation have many hard-working years behind them. They are experienced and have achieved many things in life, and they want to enjoy the results of their hard work.

Because of their increased amount of leisure time and an established financial background they are demanding quality products & solutions.