2014 - Central Mediagroup
  • Central Group acquires Sanoma Media Budapest, Hungary’s largest print and online publishing house
2013 – New image
  • March - Sanoma acquires the exclusive rights to sell Skype advertisements in Hungary
  • Sanoma – New image and new website of Sanoma
2012 – Digital magazine sector
  • February - Sanoma Media enters the digital magazine market
    From now on, print magazines by Sanoma Media Budapest are also available online. As a first step, eight magazines are now available at the Digitalstand online market: Nők Lapja, Story and Best, Nők Lapja Konyha and Szuflé, Nők Lapja Psziché, National Geographic, and autoMagazin.
  • May – Sanoma launches online beauty shop
    Szépsé is an online shop of beauty and body care products for adults and babies, of home care and cleaning products – operating with much lower prices than traditional stores. The new website is meant to further strengthen the position of Sanoma in the e-commerce sector.
2011 – Sanoma Media Budapest Zrt.
  • April – Sanoma Budapest changes name
    The name change was necessary because, as of 1 January 2011, two divisions responsible for television, print and online products, were merged within the Finnish parent company Sanoma Corporation under the new name of Sanoma Media
  • November – Sanoma Media Budapest acquired a leading hotel booking website
    Sanoma Media Budapest Zrt acquired a 50% share in hotel booking website The acquisition is meant to further strengthen the position of Sanoma in the online segment.
2010 – Changes to print portfolio
  • January – Sanoma Budapest acquires a share in Há group
    Sanoma Budapest acquires a 50% share in Há group. The company acquires the remaining 50% in 2011.
  • March – Hír24 is launched
    Sanoma Budapest launched a news portal, called, in March 2010. The website reports about the lasts news briefly, giving a short but relevant overview of the most important news from a variety of sources.
2009 – A year of changes
  • January – is launched
  • July – Füles, Poénvadászat and Praktika is licensed
2008 – A year of initiatives
  • October – Websites developed and optimized for mobile devices
    Sanoma Budapest launched websites optimized for mobile devices in the autumn of 2008. Startlap, Figyelőnet,, Nők Lapja cafe and StoryOnline are now available in handset optimized version.
  • November – Sanoma Budapest Media Academy is open
    The company’s own journalist school, called Sanoma Budapest Media Academy, opens in November. The course, focused mainly on teaching practical, useful skills and knowledge, consists of two semesters. Admission tests are thorough and rigorous, and students study in small groups. Director of the school is journalist Balázs-Piri Krisztina
2007 – Marie Claire Magazine and new websites
  • March – Sanoma Budapest launched a new monthly magazine called Nők Lapja Egészség
  • March – The New Media Division of Sanoma Budapest started a new website called StoryOnline
  • April – Sanoma Budapest publishes the Hungarian edition of Marie Claire magazine
  • November – Unique trend and fashion portal is launched
2006 – Year of changes: new products, new headquarters, new activities, cable TV and magazine distribution
  • February – Sanoma Budapest moves to new headquarters at Montevideo u. 9
    Sanoma Budapest Zrt, a media company that employs 600 people, is to move to its new headquarters, a recently built new office complex at Montevideo u. 9, in the first week of February. Construction of the 4-story building (that also has a 2-story subterranean parking) was started in 2005, and features the latest technologies and technical solutions. Sanoma Budapest rents almost 9,000 sq meters in the building from the builder and owner Proform Zrt.
  • April – Sanoma Budapest Zrt. acquired a 67% share in StoryTV
    Besides the ownership structure, the management of StoryTV was also changed. The new Chief Executive Officer is Ruszkai Nóra, deputy CEO of Sanoma Budapest Zrt. The new deputy Chief Executive and Program Director of Storytv is Borsány-Gyenes András, who used to be CEO of Sport1 and deputy Chairman of DunaTV. The editor-in-chief of StoryTVis Ómolnár Miklós, who is the editor-in-chief of Story and Best magazines.
  • May – Népszabadság Zrt., Ringier Kiadó Kft. and Sanoma Budapest Zrt. signed an agreement with F-LOG, a German logistics company, about setting up a new company for the distribution of subscriber magazines.
  • October – Chief Executive Officer of Sanoma Budapest Zrt. Szabó György was appointed acting Managing Director of Sanoma Magazines Prague as of 1 October 2006.

2005 – New websites, partnerships, acquisitions
  • January – Chief Executive Officer of Sanoma Budapest Szabó György was appointed Chief Executive Officer Central Europe of Sanoma Magazines International.
  • October – Sanoma Budapest acquired and job searching websites
    Sanoma Budapest Kiadói Rt. is now 100% owner of and websites, pursuant to an agreement entered into between Sanoma Budapest and e-Ventures HR and Internet Technológiai Kft. and Sanoma Budapest signed their first strategic agreement in 2003. The acquisition is the result of a successful cooperation since 2003.
2004 – Launch of new magazines, reorganization
  • March – Maxima magazine, a new women’s weekly by Sanoma Budapest, is launched
    Maxima magazine is different from any other magazine currently available in the Hungarian market both in content and design. Following popular market trends in Western Europe, Sanoma came out with this smaller-sized magazine printed on good-quality paper that offers modern, fresh, and relevant content for young women every week.
  • May – The New-Media Division and Magazine Division of Sanoma Budapest started operating
    The New-Media Division of Sanoma Budapest is responsible for online, sms, mms, and wap related activities. The earlier Entertaining Magazine and Business Magazine Divisions were merged into one single Magazine Division that is responsible for managing the 28 print publications and new magazine launches of Sanoma Budapest.
    Sanoma Budapest Rt has been systematically developing its online/internet division for the last 5 years, first step of which was the acquisition of in 1999. With the launch of FigyelőNet and Nők Lapja Café, and the development of over 20 related websites, Sanoma Budapest has become one of the largest online content providers in Hungary. The main purpose of the reorganization was to ensure that more time and resources can be devoted to digital and online media activities, which have a growing strategic importance. Magazine publication, the core business of the company, shall have its separate division from now on.
2003 – National Geographic and separation from Bauer magazines
  • March – Sanoma Budapest publishes the first Hungarian edition of National Geographic magazine
    The first issue of the Hungarian edition of National Geographic is published by Sanoma Budapest Kiadói Rt as license partner of National Geographic Society. The Hungarian edition is the 22nd foreign edition of the famous educational-scientific magazine, well-known for its unique photographs, reports, interviews, and maps.
    The Hungarian edition replicates the layout and content of the US edition, with the characteristic yellow frame on the cover. Later the magazine will feature more reports and articles of local content.
  • June –Cooperation between Sanoma Budapest Kiadói Rt. and German Bauer Verlag is ended; Bravo, Bravo Girl, Buci Maci, Tina and Tina Extra magazines are no longer published by Sanoma Budapest
    The above magazines are published by Euromédia Bt, a joint venture founded in 1993 and owned by Bauer Verlag and Sanoma Budapest Kiadói Rt.  Bauer and Sanoma Budapest agreed that, as of 1 July 2003, Bauer Verlag acquires the share of Sanoma Budapest in Euromédia Bt. Therefore Bravo, Bravo Girl, Buci Maci, Tina and Tina Extra magazines are no longer published by Sanoma Budapest.

2001 – Finnish owners, new products
  • April - VNU Budapest Lapkiadó launched its new website called ‘nők lapja c@fe’.
    Nők lapja c@fe offers useful information, services, forums and entertaining content in 60 different topics to female internet users. The objective of the site is to become the number one online meeting point of young women, where they can discuss their problems, get help and advice, make new friends, and exchange opinions
  • July - The Finnish SanomaWSOY and the Dutch VNU signed an agreement, under which SanomaWSOY shall acquire the Consumer Information Group (CIG) of VNU, including VNU Budapest Rt, for 1.25 billion euros.
2002 – Launch of new products
  • April – Sanoma to publish another weekly star magazine called Best
    Seeing the huge popularity of Story magazine and the strong market demand, Sanoma decided to come out with another star magazine, and to capitalize on the expertise and experience gained during the publication of Story and its excellent relation with stars. The content and design elements of Best have been selected and developed by the Hungarian editorial staff, led by editor-in-chief Ómolnár Miklós. Best magazine is published every week and presents the most important events and stars in an easy-to-read yet informative style.
  • May - Sanoma Budapest Kiadói Rt. was registered by the Court of Registration
    As of 31 May 2002 the Court of Registration registered Sanoma Budapest Kiadói Rt, which was formed as a merger between VNU Budapest Lapkiadó Rt, EKH Egyesült Kiadói Holding Kft, Egyesült Reklám Kft and Vicomobil Kft.
  • October - Hí, the news portal of Startlap, was launched
    Hírstart features links to news and articles published on major Hungarian news sites, and offers up-to-the-minute dynamic content as opposed to the reliable and useful but 'static' nature of the parent site Startlap.
2000 – Acquisitions, magazine publishing, internet, change of ownership
  • June - Sanoma acquires Startlap
    Thanks to the acquisition of, the third largest Hungarian website, VNU Budapest Rt. has become a key player in the Hungarian online sector.
  • November - VNU Budapest Rt acquired Egyesült Kiadói Holding Kft. (VICO), and became the number one magazine publishing company in Hungary.
    VNU Budapest Lapkiadó Rt., a subsidiary of VNU Magazines, has reached an agreement about the acquisition of Egyesült Kiadói Holding Kft. (EKH). Thanks to the acquisition, the portfolio of VNU Budapest now includes Atrium, Családi Lap, Nők Lapja, Nők Lapja Évszakok, Otthon, RTV Műsormagazin, Színes RTV, Vasárnapi Hírek, and the following magazines published by EKH and Bauer Verlag: Bravo, Bravo Girl, Buci Maci, Tina and Tina Extra
  • December - The Dutch VNU signed an agreement about the acquisition of AC Nielsen, an American market survey company.
    VNU plans to finance the deal from the sales of its entertaining magazine division and the educational-information division.
1999 – Launch of new magazines
  • VNU Budapest Lapkiadó Rt is formed. The new company is to take over all activities of Erasmus Press Kft. and Figyelő Rt., and is responsible for the publication of all magazines owned by the Dutch VNU.
  • May – VNU Budapest Lapkiadó Rt sublicenses the rights of 10 Füles quiz-magazines to IQ Press Kft
1997 – US joint venture
  • Erasmus Press and Hearst Magazines International, an American publishing company, form a joint venture called Hearst Erasmus Press Kiadói Kft.
  • Hearst Erasmus Press Kiadói Kft. publishes Cosmopolitan magazine (predecessor of Hearst Sanoma Budapest Kiadói Kft.)

1995 - Meglepetés
  • The company launches a new magazine called Meglepetés

1994 – Business portfolio
  • VNU acquires Figyelő Rt., a company responsible for the publication of Figyelő, Médiafigyelő, and TOP200 magazines, and involved in event organization.
1993 – Dutch owner
  • 100% of shares of Erasmus Press Kiadói Kft. are acquired by Dutch investors.
1992 - Foundation
  • The Dutch VNU media company, together with Ifjúsági Lap- és Könyvkiadó Vállalat, starts a magazine publishing enterprise called Erasmus Press Kiadói Kft. The portfolio of the Hungarian publishing company contained 14 publications: Ifjúsági Magazin, Fakanál, Füles and 11 magazines of the Füles quiz-magazine family.