Budapest, 26 September 2016 –Central Media Group announced today the acquisition of 50% of Hearst Central Kft from Hearst Magazine International.
The transaction is expected to be concluded by the end of the year, making Central Media Group the exclusive owner of Hearst Central kft, along with the rights to publish Cosmopolitan and Elle brands in Hungary.
The Hungarian edition of Cosmopolitan, the largest international media brand targeted at young women, is going to turn 20 years old next year. Being the most-read women’s magazine, Cosmopolitan plays a key role in young women’s life and reaches the target group through digital and social channels. Cosmopolitan is known for organizing large social events such as Look of the Year model contest or Cosmopolitan Blogger Day.
“The change of ownership has no effect on the daily routine of the editorial office. Yet the transaction enables us to capitalize on synergies and use the extensive international expertise and best practices to prepare print and online content that best corresponds to readers’ needs”– said Editor-in-Chief of Cosmopolitan magazine Sabján Johanna.
The Hungarian edition of ELLE magazine turns 15 years old. On that occasion, the October issue of the magazine comes with a special cover of 5 cover photographs, featuring Palvin Barbara. ELLE is a trend-setting brand that plays a key role in the Hungarian fashion sector. The ELLE Fashion Show, organized every year by the magazine, is attended by thousands of visitors.
“Our mission remains to create quality content that takes into account international trends and gives readers food for thought. Yet in the future we will focus more on digital brand extension. The interactive cover to celebrate the 15-year jubilee, and to mobilize readers in an innovative way, is a first step in that direction” – said Editor-in-Chief of ELLE magazine Liptai Lívia.
„Central Media Group is proud to be the publisher of popular international brands in Hungary, and publish license magazines of such large organizations as the American Hearst, National Geographic, the French Lagardere Active, and Marie Claire Group. We build on a long-term strategic cooperation with these global magazines and we aim to develop the online version of these strong print brands and launch exciting brand extensions” – said Director of magazine segment Lipták Tímea.