On its 10th anniversary, Central Media Group underwent a comprehensive rebranding. The redesign process was launched through a competition, which was ultimately won by an internal colleague, Péter Kovács, who leads the UX/UI team at Central. The designer was responsible for the company’s branding, logo, and the development of the brand guide. The finished work is intended to reflect Central’s diversity, as well as its innovative and modern approach. The new branding is accompanied by a new slogan, whose main message is: “Content at the Center.”

Central Media Group remains committed to producing content that informs, entertains, builds trust, and is dedicated to democracy, human dignity, and freedom.

“We have had a solid ten years behind us, and we have become one of Hungary’s most prominent media companies. Our goal remains unchanged: to serve our readers and partners – who, along with us, value authenticity and independence – primarily with entertainment and public interest content. Our new brand identity reflects our thoughtful and modern approach, ensuring that Central remains a sustainable and reliable content creator in the long term,” emphasized Daniella Pácsonyi, Creative and Communications Director at Central Media Group.

As it marks its 10th anniversary, Central Media Group defines professional excellence as a core principle. As part of this, the company expects all activities supporting or related to its operations to be carried out by the highest relevant standards. This ensures top quality in all its activities, promoting continuous development and forward-looking individual and group performance that reflects market trends.