24 Extra, 24.hu’s premium subscription product, launched

In addition to exclusive articles, 24 Extra will offer three different packages of subscriber newsletters, podcasts, events and discounts in addition to the newspaper’s previous offerings.

"We've been preparing for this for a long time, and it's an exciting next chapter in the construction of one of Hungary's leading public sites. It's a logical next step in a media environment that is difficult for both domestic and global reasons, and it also brings us closer to the traditional mixed-revenue newspaper business model of the past, so that we can ensure 24.hu's future is sustainable in the long term,"

Péter Szigeti

The newspaper’s usual news offer, its trademark content offer will remain mostly free of charge: in keeping with its name, 24 Extra will expand the newspaper’s offer beyond these.

"On 24.hu, people will continue to have free access to all the news for free. Everyone can find out the latest results of the Fidesz-Tisza match as well as the outcome of the Bayern Munich-Barcelona football match. This is because it is the fundamental responsibility and purpose of this newspaper to guarantee as many Hungarians as possible access to information, while at the same time providing them with entertainment and relaxation. Our flagship podcasts Della, Háromharmad and Ziccer will remain widely available. Behind the paywall, our typically longer pieces of writing, favoured by our more engaged readers, will be dedicated to the everyday injustices, uncommon injustices or unexplored colours of the world and our country, to scientific, sporting or cultural phenomena, or to conversations that we believe Hungarian readers may not encounter elsewhere, or not from this approach. In other words, the cream of everything that has made 24.hu 24.hu and will continue to make it 24.hu"

Péter Pető

Editor-in-Chief, 24.hu

The editor-in-chief stressed that they chose this model because they believe that if newspapers have customers, it helps to maintain the professional and commercial independence of the publications.

"As long as a public newspaper is profitable, there is no possibility of the emergence of outside interests. And if a newspaper has customers, it has resistance to a supporter culture, which is important because it is worth knowing that the truth that journalists work for sometimes hurts,"

Péter Pető

Editor-in-Chief, 24.hu

In addition to articles, exclusive video and audio content and newsletters will be added. In Törökülés, political scientist Gábor Török will be interviewed monthly by deputy editor-in-chief Dániel Bita and Péter Pető. In Gegenpressing, János Kele analyses the world of football, while in Nincs tanulság, Sándor Jászberényi recalls his memories of his travels and comments on current hot topics. In Kapufa, the newsletter of Péter Pető, the editor-in-chief, a varied range of topics are covered, with football, books and politics being the focus, and of course the dilemmas of newspaper production. Subscribers can also hear about the latter in closed Q&A sessions with the authors of the paper, who are among the first to sign up for the paper’s events, including live recordings of popular podcasts.

24 Extra offers three subscription packages. The Basic package offers access to articles at the most affordable introductory price of HUF 1,200 per month (full price of HUF 1,590 from the second month), while the Peak package offers the most extras for the most insistent readers who want to express their support by subscribing, with a monthly price of HUF 4,990 (with an introductory price of HUF 3,700 for the first month). The Central package, which includes exclusive newsletters for subscribers in addition to articles, is available for HUF 2990 (HUF 2200 for the first month).

International launch of Krémmánia

Central is clearly becoming international – interview with Petr Bednar

24.hu and Central Content won at the Online Video Audio Awards