In December 2024, 24.hu surpassed all domestic websites in terms of real users, while Nosalty, as the absolute market leader, outperformed its competitors in the gastronomy segment across all key metrics. Both sites secured spots among the top five most visited Hungarian websites during the month. Central Media Group also had a strong showing in the race among media owners, achieving over 4.7 million real users and maintaining Hungary’s second most powerful media portfolio.
24.hu leads the news media segment and the Hungarian digital market
In December 2024, 24.hu emerged as the winner of the online traffic competition based on real user numbers, surpassing its closest competitor by nearly 300,000 users. The brand, which recently introduced its premium subscription service, 24 Extra, secured the top position among all domestic websites and news outlets.
Nosalty dominated the holiday season: one in five Hungarians turned to its recipes
Across all key metrics, Nosalty.hu closed the year as the undisputed leader in the domestic online gastronomy segment. The site excelled not only in real user numbers and page views but also in average time spent on the platform. The holiday season, a peak period for baking and cooking, further boosted Nosalty’s performance on social media: its TikTok channel garnered over 2 million views in the final week of the year, while its Facebook content reached 2.5 million users.
4.7 Million monthly real users: Central’s digital portfolio secures second place
The top-five rankings of 24.hu and Nosalty significantly contributed to the robust performance of Central Media Group’s digital portfolio, which ranked second among domestic media owners in December 2024. In a year-on-year comparison, Central’s online division was the only one to advance in the rankings. Compared to December 2023, the portfolio – featuring online brands such as nlc., Vezess, MarieClaire.hu, Krémmánia, Startlap, and HáziPatika – climbed two spots by the end of 2024.
