Regularly among the TOP50 most popular websites are Noklapja.hu and Story.hu, which have increased their unique visitors by more than 40% in the last six months. The country’s favourite magazine brands, together with their print publications, reach nearly 2.14 million people, ensuring Central Médiacsoport’s leadership in the women’s magazine segment.
Readers are loyal to familiar content and to brands they have loved for decades, according to readership data for the most popular national magazine brands. Not only do Nők Lapja, Story and Meglepetés maintain their leading position in the print market, but they are also growing their reach in the digital space:
- Nők Lapja, the most widely read women’s weekly, has a readership of 470,000, and Noklapja.hu online reaches more than 1.3 million people.
- The 412,000 print readers of the market-leading star magazine Story, including Story.hu, amount to nearly 1.24 million.
- Meglepetés magazine is read by 215,000 people a week, which is boosted to 580,000 by the digital readers of Meglepetes.hu.
The dynamic growth of the online readership shows that traditional magazine brands are building a strong digital presence, creating further opportunities for advertisers. And what does dynamic growth mean in numbers?
- Story.hu has made the biggest progress in the last 6 months, with a 67% increase in daily visitors and a near doubling of average daily page views.
- Compared to six months ago, 44% more people are visiting Nőklapja.hu, where the number of page views has also increased by 41%. Visitors now spend an average of 3:15 minutes on the site, an increase of 26% compared to January last year.
- Meglepetés.hu has also seen significant growth over the past year, with a 57% increase in monthly visitors and a doubling of page views. At the same time, the time spent on the site increased by 17%.
Central's share of the online women's magazine market is growing
The strong growth of Central’s women’s online magazine brands is particularly striking in light of the fact that most of its main competitors have seen significant declines in both page views and page impressions over the past year. This also means that Central is able to grab an increasing slice of the women’s market pie at the expense of its main competitors.
Magazine brand as content powerhouse: the future of platform-tailored content
