Krémmánia, one of Hungary’s leading online beauty platforms, is expanding internationally. As part of this, it is launching a localised version in the Czech Republic and Slovakia, which will debut as Glow and Know. Those interested in the latest beauty trends, products and reviews will be enriched with a new platform.
Central Media Group’s aim is to provide beauty enthusiasts in the Czech Republic and Slovakia with a reliable, up-to-date and authoritative source of information on cosmetics products, just as it does in Hungary. In both markets, Refresher SK will be a strategic partner of Krémmánia and will play a key role in the operation and day-to-day management of the site. Refresher SK’s experience and knowledge of the local market will ensure that the site is tailored to the needs of local users. It will also provide visitors with up-to-date information.
The target audience and strategy of the international platform is the same as that of the Hungarian Krémmánia: to provide users with product information, reviews and current trends in the cosmetics market, all in a localised way. The cooperation between Krémmánia and Refresher will include a continuous exchange of experiences. This will ensure that visitors in all countries receive the highest level of service.
The official launch of the site is expected in the first quarter of 2025. Preparations are underway, including setting up the operating system and building the infrastructure.
Daniella Pácsonyi is responsible for the business side of the new international projects. Under her leadership, Central Media Group set up a new business unit in November, which is also responsible for the development of products based on new distribution models and brands on the international market, such as Refresher, Krémmánia and Central Content, the publisher’s production agency.
