Among Hungarian media and publishing companies, Central Médiacsoport brands dominate the Top 20 list of the most popular Hungarian Facebook pages. While 24.hu boasts the largest follower base among news sites, nlc leads the category of women’s platforms, and Nosalty ranks among the top five overall.
The research initiated by the National Media and Infocommunications Authority (NMHH) has reaffirmed that a credible brand cannot exist without a strong social media presence. On the list of Hungary’s most popular Facebook pages, the social platforms of Central Médiacsoport brands occupy prominent positions. Hungary’s beloved gastronomy magazine, Nosalty, ranked fifth, with over 1.22 million users currently following its content. Nosalty also won the title of the most active Hungarian Facebook page in the gastronomy category, finishing December 2024 as the market leader among domestic gastronomy websites.
In addition to Nosalty, two other Central Médiacsoport brands made it to the top tier of the most popular Facebook pages. Not only does 24.hu have the largest follower base among news sites, but its 11th-place ranking also underscores its prominent position overall. The site ranks second in the news category in terms of shared posts, total reactions, and comments. Since the NMHH study was conducted, 24.hu has surpassed the psychological milestone of 1 million followers and likes.
Central also leads in social content targeting women. Among women-focused online sites, nlc is the market leader, holding the 16th position on the overall list and playing a dominant role in Hungary’s social media landscape.
When it comes to Facebook page activity, Central Médiacsoport products set the pace. The ranking of the Top 20 most active pages is led by 24.hu, with over 127,000 posts, followed by Startlap in second place with nearly 110,000 posts.
