Ági Fehér will join Central Médiacsoport’s Women & Lifestyle portfolio team in February 2025, where she will start in a newly created position, Digital Women & Lifestyle Portfolio Content Lead. This new role is part of the Women & Lifestyle Portfolio’s new strategic direction to bring women’s digital products – including nlc., Home Apothecary and Kids Room – even closer to readers and serve customers’ needs with effective advertising solutions.
Ági Fehér’s main tasks include developing an effective content strategy for the portfolio, defining and implementing the development of the digital products involved and supporting their long-term growth objectives. Ági will work closely with the editors-in-chief to ensure the relevance of the content and the competitiveness of the brands. She will also be responsible for implementing relevant technological developments, such as artificial intelligence tools, to improve the efficiency of editorial processes.
Ági Fehér brings with her more than 15 years of professional experience. During her career, she has held senior positions such as Editor-in-Chief of Femina.hu, Founding Editor-in-Chief of Retikül.hu and Redesigner of Sóbors.hu. In his work, he has focused on content strategy development, visitor data analysis, SEO optimisation and digital product innovation.
The arrival of Ági Fehér marks the beginning of a new era in the life of the Women & Lifestyle Portfolio, which will continue to be built on innovative content and reader-centricity. Another change is that from mid-January, Daniella Pácsonyi, Creative and Communications Director of Central Media Group and Head of the New Business division, will also join the media company’s management board. Central Media Group started working with Financial Times Strategies in June last year to streamline the media company’s operations. These changes are the next steps in this joint work.
