In January, Central Media Group’s portfolio once again generated the second-highest traffic on the domestic online market holding its position on the second step of the imaginary Media Owners’ podium for five months.
Following strong results in December, Central Media Group’s digital portfolio started 2025 with an outstanding performance with more than 4.8 million Real Users, increasing its share continuously. Compared to January 2024, most publishers have seen a 7-16% decrease in Visits this year, while Central was the only one to achieve a 12% increase.
24.hu leads for 11 months
In the news media segment, 24.hu was the only site to increase its Real Users year-on-year, with a 4.6% increase in the first month of this year compared to January last year. But 24.hu performed well in other comparisons as well, as it surpassed the number of Visits by a quarter and Page Views by 32% in January 2025.
Startlap hits multi-year high
With nearly 2 million unique visitors, Startlap.hu, Hungary’s leading news aggregator, also had an outstanding month in January. The last time a similar result was achieved was in March 2021, which Startlap has now surpassed. The growth since the last quarter of 2024 confirms the editorial team’s efforts to redefine its content strategy.
Central's women's portfolio is the market leader, nlc ranks second among women's sites
Compared to September, the number of Real Users on nlc increased by almost 30%, making it the second most visited women’s site in January, ahead of kiskegyed.hu. In line with the new strategic direction of Central Media Group’s Women & Lifestyle portfolio, nlc is placing even greater emphasis on data-driven, reader-centric, innovative content, supported by Ági Fehér, Content Lead of the Digital Women & Lifestyle division. Central’s women’s digital portfolio is the market leader in both Visits and Page Views, and its share continued to grow in both analytics segments in January, outperforming all competitors.
HáziPatika is the choice for those looking for authentic health content
As the flu season intensifies, demand for accessible health and lifestyle content has skyrocketed, as evidenced by the results of the HáziPatika.com. The market-leading health site has increased its Real Users by nearly 23% since September, to more than two million by January this year. In the first month of 2025, HáziPatika had four times more Real Users users than rival EgészségKalauz, but it also overtook Webbeteg.hu with more than 800,000 Real Users.
Shoppers are looking for special offers: traffic on Akciós-Újság.hu increased by 50%
According to EY’s latest research, the proportion of people consciously hunting for promotions is highest among those under 27 (76%) and those with children (79%). In an inflationary environment, the extent of discounts has become so important that respondents typically compare several offers before deciding. This trend is also supported by traffic data from Akciós-Újság.hu, where the number of Real Users of the site, which aggregates flyers from the largest supermarkets, has increased by 50% in the first month of this year compared to January 2024.
*Source: DKT eGemius, based on the number of real users, January 2025
**Source: https://www.ey.com/hu_hu/newsroom/2024/12/ey-sajtokozlemeny-karacsonyi-felmeres
