Marie Claire, part of the Central Media Group, is taking a pioneering step in the digital experience by becoming the first in Hungary to use the Swedish-developed adaptive streaming technology ‘SeenThis’ on marieclaire.hu. This innovative, user-responsive solution is revolutionising online content consumption, with significant benefits for both readers and advertisers.
Hungarian Marie Claire has always been at the forefront of pioneering digital solutions. It pioneered the use of artificial intelligence (AI) to produce front page content, pioneered the introduction of digital front page display for its advertisers, and is now taking another revolutionary step. For the first time in Hungary, it is using adaptive streaming technology.
The solution allows the brand to display the vertical video format, optimised for social media platforms, on the marieclaire.hu landing page and article pages, maximising video views, improving the reader experience and offering advertisers a new display option. MARIE CLAIRE STORIES will create a premium video advertising environment in a stand-alone format, allowing a proportion of advertising spending to be shifted from social media to the publisher’s digital platforms.
The new video format also offers several benefits for readers. The technology provides a faster and smoother content consumption experience while delivering a visually richer, higher-quality user experience. Mobile-friendly, dynamic vertical video content adds a new dimension of inspiration and navigation for readers, while advertisers can reach their target audiences more effectively. This move further strengthens Marie Claire’s leadership in digital innovation.
