In the next phase of its digital transformation, Central Médiacsoport, one of Hungary’s largest independent media companies, will introduce a new structure and leadership for its IT and product development departments starting in March. Endre Fáklya will take on the role of Chief Data, Analytics and Technology Officer, leading the company’s data-driven transformation. At the same time, Hrvoje Dorešić will enhance product management processes as Head of Digital Product and Development.
The latest step in Central Media Group’s comprehensive organisational development—supported by international consultancy Financial Times Strategies—focuses on rethinking the IT side of its digital transformation and improving the efficiency of the supporting areas responsible for product management.
Strengthening Data-Driven Operations
As Chief Data, Analytics, and Technology Officer, Endre Fáklya will join the management team, overseeing the modernisation of the company’s data infrastructure, leading IT investments and projects, and further developing Business Intelligence and analytics capabilities.
With over two decades of international experience in data-driven transformation, Endre has held leadership roles at Frucor Suntory, the Financial Markets Authority of New Zealand, Shell, and Vodafone. His appointment coincides with the departure of Antti-Jussi Lumijärvi, who has overseen the company’s technology processes since October 2019.
A Unified Strategic Vision and More Efficient Resource Allocation: Renewed Product Management
From 1 April, Hrvoje Dorešić will take over as Head of Digital Product and Development, reporting directly to Petr Bednar. In this role, he will oversee product management processes and technology development, bringing together UX/UI, IT Development, and the Product Owners team.
With 15 years of experience in digital product management at leading media companies in Croatia, Hrvoje joins Central Media Group from his previous role as Head of Digital Products at RTL Hrvatska.
