Compared to the same period last year, our total page impressions increased by more than 13%, giving us a market share of over 26% in a comparison of the four largest domestic publishers.
We had a particularly strong month for our women’s titles, which increased their overall page impressions by 26%, while the market as a whole declined by 11%. Our women’s digital portfolio continues to lead the market with nearly 50 million page views per month.
Our PV highlights compared to March last year:
- Meglepetes.hu: +414%
- Story.hu: +110%
- Noklapja.hu: +41%
- Hazipatika.com: +25%
- Gyerekszoba.hu: +20%
- Nlc.hu: +13%
24.hu further strengthened its leading position in the market: in March, the number of page impressions on the site increased by 20%. 24.hu has been the most visited news site in Hungary for 13 months now.
The popularity of video content has also skyrocketed, with 1.2 million of our 4.7 million monthly unique users consuming video content, and a 76% increase in views on our YouTube channels compared to March 2024, with a total of 4.4 million video plays. We publish 200 videos per month and the two brands with the largest YouTube following in our portfolio are 24.hu and Nosalty.
Source: DKT eGemius, based on real users and page views, March 2025
