Nosalty was the most popular online gastronomy magazine in April by all relevant traffic data, as confirmed by the Easter results. During the baking and cooking peak, Fanta bars, muddled cottage cheese and other desserts topped the Easter recipe rankings.
Following the Christmas and New Year holiday period, Easter was also a bumper month for Nosalty, with the magazine dominating the online readership race both in April and over the holiday weekend – according to DKT Gemius’ monthly aggregate, the publication’s recipes and article content generated nearly 22 million page views, with 4.4 million during Easter alone. The site reached its April traffic peak on Good Friday with over 734,000 visitors. Nosalty also saw a 44% increase in clicks over the four-day weekend compared to the most read period in March.
With this month’s most-read recipes, we also get a clearer picture of what’s on Hungarians’ Easter tables this year. Homemade braided scones proved unbeatable, an excellent sweet addition to the predominantly salty, traditional Easter menu. This year, the Fanta bar, known as a light cottage cheese dessert, came out on top, while a more traditional dish from the Nyírség and Hajdúság regions, sárgatúró, finished in the lead. Among the delicious snacks, the inevitable ham rolls and casino eggs were among the favourites. Still, desserts such as coconut cubes, carrot cake and Lajcsi slices were also in demand.
