sbarna – Central Médiacsoport hivatalos weboldala

Akciós-Újság.hu, the online leaflets’ platform, has published a survey of nearly 5,000 people, revealing that price sensitivity remains the most dominant attitude in household spending, and online versions of leaflets advertising discounts are gaining ground. Ádám Kovács, Head of Digital Brand, will be responsible for managing Akciós-Újság.hu.

In the summer of 2023, Central Médiacsoport announced the acquisition of the Akciós-Újság.hu platform. The publication provides information about price changes in stores, current promotions and collects flyers of the largest department stores on its online platform, which has increased the number of unique users by more than 67% in the past year.

In order to meet user needs and map consumer trends, Akciós-Újság.hu launched a research on shopping habits. The non-representative survey was based on an online sample of more than 3,700 respondents and a face-to-face sample of nearly 1,000 respondents. “The aim of our research was to get to know the users of Akciós-Újság.hu, the largest Hungarian catalogue of discount newspapers, better. We conducted our research on two samples, both with a large number of items: we interviewed nearly 5,000 people at ten different department stores in seven cities and in the online space,” said Sándor Fábián, Head of the Analysis Group at Central Médiacsoport, summarising the research objective.

According to the results, consumers are most likely to visit Penny, Lidl, Spar and Interspar, as well as Aldi, to follow their promotions and to visit their stores most often. Just over half of respondents said that they choose a particular grocery store because of its proximity: 61% shop there because of the prices, 69% because of the current promotions.

Based on the responses received, it can be said that although Hungarian consumers remain highly price-sensitive, it is primarily personal experience that influences their purchasing decisions. 78% of respondents trust a product if they have had a positive experience with it before, but the discount price is also a major factor: 69% of respondents put discounted products in their shopping basket. Slightly more than half of respondents, 53%, like a product because it is the cheapest in its category. Only 13% of respondents said they live without financial worries, while 43% said they get by if they manage their salary and 23% just manage to balance their income and expenditure.

In the face-to-face sample, only 50% of those interviewed in shops said that promotions influence their choice of shop. For them, the proximity of the location is the deciding factor and they visit fewer places for a shopping trip, while online respondents are much more aware. On average, they explore 3.5 shops, motivated primarily by the search for the best deals. For both groups, it is the special offers on fruit, vegetables, meat and dairy products that are the most important.

Although the use of in-store mobile apps is on the rise, the discount newspaper is still the main source of information for shoppers, with 47% of respondents still purchasing a printed copy. However, a digitalisation process is underway and more and more people are keeping up: 23% of those surveyed in person know of an online special offers newspaper aggregator, and 48% use such a platform on a weekly basis.

From 1 June, Ádám Kovács will take over the product management of Akciós-Újság.hu, the market leader in its segment.

"The results of the survey clearly show that the majority of Hungarian shoppers are highly price-sensitive and make informed choices when shopping. Discount magazines continue to play a key role in informing consumers, especially now that two thirds of households are having to tighten their belts. Akciós-Újság.hu, which will be relaunched in the near future, aims to keep pace with digital developments to help shoppers compare prices and find the best deals even more effectively."

Ádám Kovács

Head of Digital Brand, Nosalty & Akciós-Újság.hu

In 2025, the National President of the Hungarian Medical Chamber awarded the MOK Media Award in the category of health education to the news portal HáziPatika.com.

“For many years, the news portal HáziPatika has played a decisive role in the dissemination of health information in Hungary. It provides regularly updated, authoritative content, explaining the characteristics of various diseases, modern therapeutic options and information on the use of medicines in a broadly understandable way. It places great emphasis on the promotion of healthy lifestyles, prevention and informed disease management.”

– said the award ceremony.

"Authenticity, precision and depth - these are not necessarily the easiest things for a journalist to live up to at the moment. That said, the staff at HousePatika is committed to the classic values of journalism and, with around a quarter of a million clicks a day, it is an important confirmation to us that the health profession appreciates this. Our aim is to be an easy bridge between the lay public and the medical profession - we thank both groups for their trust over twenty-five years."

Zita Kempf

Editor-in-Chief, HáziPatika.com

"In addition to readership, it is particularly important for a health portal to be accepted as credible by those in the sector, so that the profession can have confidence in its articles. I am very proud of the HousePatika team. I can see that they have an incredible dedication to producing content and that credibility is more important than anything else."

Ági Fehér

Portfolio Content Lead

For the first time in Hungary, readers of 24 Extra’s two subscription packages will have access to articles from one of the most famous independent international newspapers, The New York Times, as well as to gaming, gastronomy and other content.

The New York Times is a major player in the international public sphere. As one of America’s largest newspapers, it has set the public discourse since 1851 and has won more Pulitzer Prizes than any other organisation over the decades, with 145 Pulitzer Prizes. It covers US domestic and international news, opinion pieces, investigative reporting and criticism. With more than 11 million total subscribers, it is at the forefront of online publications in the United States.

24.hu’s premium content subscription product, 24 Extra, launched on 14 October 2024, aims to offer the highest quality content available in Hungary. As part of 24.hu’s partnership with The New York Times, readers of 24 Extra’s two different annual subscription packages can now enjoy the full range of The New York Times, including international reporting, gaming, food, podcast, tech/technical and sports content.

"Offering the highest quality content, 24 Extra is a step towards the traditional model of journalism: a balance between advertiser and reader revenue helps to achieve commercial success, which is a guarantee of independence. The trust of subscribers ensures the long term production of articles, images and videos that require the most effort and investment. And now we can make our offer more attractive, interesting and useful to these subscribers by offering them access to The New York Times."

Péter Pető

Editor-in-Chief, 24.hu

Nosalty was the most popular online gastronomy magazine in April by all relevant traffic data, as confirmed by the Easter results. During the baking and cooking peak, Fanta bars, muddled cottage cheese and other desserts topped the Easter recipe rankings.

Following the Christmas and New Year holiday period, Easter was also a bumper month for Nosalty, with the magazine dominating the online readership race both in April and over the holiday weekend – according to DKT Gemius’ monthly aggregate, the publication’s recipes and article content generated nearly 22 million page views, with 4.4 million during Easter alone. The site reached its April traffic peak on Good Friday with over 734,000 visitors. Nosalty also saw a 44% increase in clicks over the four-day weekend compared to the most read period in March.

"We are very proud that Nosalty has become the most-read gastronomy magazine during the Easter period. This success is a joint achievement of our fantastic editorial team, our enthusiastic community and our readers. Thank you for choosing us to help you prepare for the holidays! The result shows that there is a huge demand for authentic, inspiring and practical gastronomic content - and that Nosalty is the number one digital kitchen where readers turn to for recipes, ideas and experiences, even during the festive season."

András Hering

Editor-in-Chief, Nosalty

With this month’s most-read recipes, we also get a clearer picture of what’s on Hungarians’ Easter tables this year. Homemade braided scones proved unbeatable, an excellent sweet addition to the predominantly salty, traditional Easter menu. This year, the Fanta bar, known as a light cottage cheese dessert, came out on top, while a more traditional dish from the Nyírség and Hajdúság regions, sárgatúró, finished in the lead. Among the delicious snacks, the inevitable ham rolls and casino eggs were among the favourites. Still, desserts such as coconut cubes, carrot cake and Lajcsi slices were also in demand.

Compared to the same period last year, our total page impressions increased by more than 13%, giving us a market share of over 26% in a comparison of the four largest domestic publishers.

We had a particularly strong month for our women’s titles, which increased their overall page impressions by 26%, while the market as a whole declined by 11%. Our women’s digital portfolio continues to lead the market with nearly 50 million page views per month.

Our PV highlights compared to March last year:

Meglepetes.hu: +414%
Story.hu: +110%
Noklapja.hu: +41%
Hazipatika.com: +25%
Gyerekszoba.hu: +20%
Nlc.hu: +13%

24.hu further strengthened its leading position in the market: in March, the number of page impressions on the site increased by 20%. 24.hu has been the most visited news site in Hungary for 13 months now.

The popularity of video content has also skyrocketed, with 1.2 million of our 4.7 million monthly unique users consuming video content, and a 76% increase in views on our YouTube channels compared to March 2024, with a total of 4.4 million video plays. We publish 200 videos per month and the two brands with the largest YouTube following in our portfolio are 24.hu and Nosalty.

Source: DKT eGemius, based on real users and page views, March 2025

We didn’t defeat the Tartars, but the Kingdom of Hungary under Béla IV defended itself against the greatest empire the world ever knew – this is the story of 24 Extra’s first publication, the latest research-based book The Tatar Invasion: The Life-and-death Struggle of Hungary, written by Dániel Bihari, the author of 24 Extra’s new book, The Tatar invasion. hu, and edited by Dr. József Laszlovszky, medieval researcher, historian, archaeologist, and professor at the Central European University and Dr. Balázs Nagy, historian, head of the Department of Medieval History at the Faculty of Humanities of ELTE.

With the debut of the book, 24 Extra, the subscription-based premium product of 24.hu, entered the offline space. The results were not long in coming: just a few days after its release, the publication jumped to the top of the bestseller lists, not only topping the history category of Libri’s general online bestseller list but also topping the animuskonyvek.hu and even the Bookline’s general top list.

At the launch of the book on 7 May, Péter Pető, editor-in-chief of 24.hu, will be in conversation with the author, Daniel Bihari, journalist of 24.hu, and the editors, archaeologist József Laszlovszky Dr. and historian Balázs Nagy Dr., at the Magvető Café in Budapest. The event is open to the public and book signings and sales will be available on site.

From 23 April 2025, Ágnes Morvay will take up the position of HR Director of Central Médiacsoport. Ágnes comes with more than a decade and a half of HR leadership experience, gained primarily in large international companies, including Coca-Cola HBC, L’Oréal, HEINEKEN and BDO Hungary.

In her new role, Ágnes Morvay will play a strategic role in shaping the company’s operations and culture, as well as in the modernisation and long-term development of HR processes. Her arrival will bring a new impetus to organisation building, talent management and leadership development.

"Ágnes joins our management team as an experienced professional, trained in an international environment, who has successfully built effective HR processes in complex corporate structures. Her presence brings us stability and a forward-looking building block."

Róbert Vági

Deputy CEO

Ágnes Morvay previously worked as Head of HR at BDO Hungary, before which she held various HR Manager positions at HEINEKEN. Previously, she gained extensive experience as Country HR Manager at L’Oréal Hungary and HR Manager at Coca-Cola HBC.

The appointment is in line with Central Media Group’s long-term objective to remain at the forefront of the Hungarian media market, not only in terms of content but also in terms of operations.

This is the second time that the Nők Lapja editorial staff will present the Role Model Award. The jury includes Adél Kováts, Krisztián Steigervald, Alexandra Béres and Lia Pokorny.

According to the editorial staff of Nők Lapja, role models are perhaps even more important in today’s fast-changing world, as they provide a model to follow. They show the way that it is possible to work, create and live in this way. The magazine has always paid particular attention to showcasing extraordinary, exemplary life stories. The first presentation ceremony of the award, launched last year, witnessed a series of moving moments: dedicated teachers, researchers, community-minded women taking to the stage, in a spotlight that was unusual for them, to a storm of applause.

"We believe in celebrating excellence, talking about it, thanking it. That's why this year we are again awarding women in five categories who excel in their own profession and can be role models for us all. We want to bring these stories, life stories and initiatives to a wider audience."

Éva Akovács

Editor-in-Chief, Nők Lapja

In each category, a special professional jury, together with the editorial staff of Nők Lapja, selected the nominees, who will be featured in the magazine in the coming weeks. The jury includes, among others, actress Adél Kováts, director of the Radnóti Theatre, physicist and climate researcher Diána Ürge-Vorsatz, generational researcher Krisztián Steigervald, children’s rights advisor Szilvia Gyurkó and actress Lia Pokorny. Readers can also vote to decide the winners in the Innovation, Culture, Education, Health and Community Building categories. Voting for the nominees is open online until 4 May at www.noklapja.hu/peldakepdij/, and the May awards ceremony is open to the general public, who can buy tickets.

In response to the overwhelming interest, Beauty Expo will be extended to two days with 70 exhibitors, renowned professionals and the latest beauty trends, and for the first time this year will also host small workshops and interactive discussions alongside the on-stage programmes: beautyexpo.rossmann.hu

"The Rossmann x Krémmánia Beauty Expo is not just an event, but a prominent platform for beauty industry players to build direct relationships with customers. Our partnership with Central Media Group will allow us to significantly increase the reach of the event, as their broad media portfolio will allow us to target exactly those target groups who are genuinely interested in beauty news. For exhibitors, this is not only an outstanding marketing opportunity, but also a great business opportunity to showcase their products in an authentic environment, strengthen their brand presence and get direct feedback from consumers. This year's expo will be particularly exciting, with even greater volume, more interactive programmes and expert content."

Anita Ágnes Varga

Marketing Lead, Rossmann Hungary

"Every year, the Krémmánia community looks forward to the expo with great enthusiasm, not only to discover the latest beauty innovations, but also to meet brands, experts and each other in person. The start of the ticket sales period is a milestone every year, as the countdown officially begins."

Évi Bauer

Editor-in-Chief, Krémmánia

For the first time in Hungary, readers of 24 Extra’s two subscription packages will have access to articles from one of the most famous independent international newspapers, The New York Times, as well as to gaming, gastronomy and other content.

Nosalty was the most popular online gastronomy magazine in April by all relevant traffic data, as confirmed by the Easter results. During the baking and cooking peak, Fanta bars, muddled cottage cheese and other desserts topped the Easter recipe rankings.

From 23 April 2025, Ágnes Morvay will take up the position of HR Director of Central Médiacsoport. Ágnes comes with more than a decade and a half of HR leadership experience, gained primarily in large international companies, including Coca-Cola HBC, L’Oréal, HEINEKEN and BDO Hungary.

This is the second time that the Nők Lapja editorial staff will present the Role Model Award. The jury includes Adél Kováts, Krisztián Steigervald, Alexandra Béres and Lia Pokorny.

The prize is awarded every year for an outstanding public-political-social article published in Hungarian in the Hungarian print or online press.