From January 1, 2026, Daniella Pácsonyi will take up the position of Sales Director at Central Media Group. The aim of the transition is to ensure even closer coordination between the sales and content departments and to further strengthen the quality and efficiency of advertising partnerships.

Róbert Vági, Deputy CEO of Central Media Group, emphasized: 

“The position of Sales Director is one of the most important strategic roles at Central, as it directly affects how we can most effectively support our partners’ business goals. Central has steadily increased its advertising revenue in recent years and has become a key player in both traditional and programmatic sales. I have worked with Daniella for a long time, so I am well aware of the strategic approach and commitment with which she is able to strengthen both advertiser satisfaction and business performance. She started her career on the content side, so she understands exactly how to connect quality content, brand building, and business performance—an approach that is one of Central’s greatest competitive advantages in the Hungarian media market.”

With the promotion of Daniella Pácsonyi, Central further strengthens its integrated, content-driven sales strategy.

“The rapidly changing media and advertising market requires a more conscious and effective sales strategy, in which brand building and customer satisfaction play a key role. In my previous positions, I learned the importance of brand values and high-quality, unique content—these are the foundations that make Central Media Group indispensable to both users and customers in the long term. I am convinced that as an independent media company, we can only remain successful if we pay special attention to the quality of customer service in addition to the reader experience,” said Daniella Pácsonyi.

The Central Content business unit will continue to operate under the leadership of Daniella Pácsonyi, ensuring that content and commercial solutions serve the needs of advertisers in an integrated manner, based on a unified strategy.

As part of the organizational changes, from January 1, 2026, the Krémmánia and Refresher brands will come under the leadership of Ádám Kovács, who will take over the management of these two products in addition to Nosalty and Akciós-Újság.

Zsuzsa Roczkó, Head of Corporate Communications, will now report directly to Deputy CEO Róbert Vági.

With the reorganisation, the Creative and Communications Directorate will be dissolved.