With more than 4.7 million unique visitors, Central maintained its second place among domestic Media Owners in February. Moreover, its market share has now exceeded 25% of the total page views generated by the four largest Hungarian publishers.
Let’s look at the details!
- 24.hu – The leading news portal has been holding its #1 position in its segment for 12 consecutive months and is the only one among its main competitors to have increased its page views by nearly 7% compared to last year.
- nlc.hu – Compared to February 2024, it saw a 7% year-on-year increase in unique users, securing its spot in the TOP 3 women’s online sites in February 2025.
- Nosalty.hu – The #1 gastro platform, growing its unique visitors by 18% and page views by 23% year-on-year.
- Startlap.hu – The long-standing news aggregator, launched a quarter of a century ago, achieved outstanding growth: unique users rose by 45%, while page views increased by 18% in a year.
- Akcios-Ujsag.hu – The rising star of retail promotions also delivered impressive numbers, increasing its unique visitors by more than 67% and generating 32% more page views compared to February 2024.
This continuous growth and strong market presence create excellent advertising and collaboration opportunities for Central’s partners.
Source: DKT eGemius, based on the number of real users and page views, February 2024 vs. February 2025.
