Uncategorized – Central Médiacsoport hivatalos weboldala

Compared to the same period last year, our total page impressions increased by more than 13%, giving us a market share of over 26% in a comparison of the four largest domestic publishers.

We had a particularly strong month for our women’s titles, which increased their overall page impressions by 26%, while the market as a whole declined by 11%. Our women’s digital portfolio continues to lead the market with nearly 50 million page views per month.

Our PV highlights compared to March last year:

Meglepetes.hu: +414%
Story.hu: +110%
Noklapja.hu: +41%
Hazipatika.com: +25%
Gyerekszoba.hu: +20%
Nlc.hu: +13%

24.hu further strengthened its leading position in the market: in March, the number of page impressions on the site increased by 20%. 24.hu has been the most visited news site in Hungary for 13 months now.

The popularity of video content has also skyrocketed, with 1.2 million of our 4.7 million monthly unique users consuming video content, and a 76% increase in views on our YouTube channels compared to March 2024, with a total of 4.4 million video plays. We publish 200 videos per month and the two brands with the largest YouTube following in our portfolio are 24.hu and Nosalty.

Source: DKT eGemius, based on real users and page views, March 2025

We didn’t defeat the Tartars, but the Kingdom of Hungary under Béla IV defended itself against the greatest empire the world ever knew – this is the story of 24 Extra’s first publication, the latest research-based book The Tatar Invasion: The Life-and-death Struggle of Hungary, written by Dániel Bihari, the author of 24 Extra’s new book, The Tatar invasion. hu, and edited by Dr. József Laszlovszky, medieval researcher, historian, archaeologist, and professor at the Central European University and Dr. Balázs Nagy, historian, head of the Department of Medieval History at the Faculty of Humanities of ELTE.

With the debut of the book, 24 Extra, the subscription-based premium product of 24.hu, entered the offline space. The results were not long in coming: just a few days after its release, the publication jumped to the top of the bestseller lists, not only topping the history category of Libri’s general online bestseller list but also topping the animuskonyvek.hu and even the Bookline’s general top list.

At the launch of the book on 7 May, Péter Pető, editor-in-chief of 24.hu, will be in conversation with the author, Daniel Bihari, journalist of 24.hu, and the editors, archaeologist József Laszlovszky Dr. and historian Balázs Nagy Dr., at the Magvető Café in Budapest. The event is open to the public and book signings and sales will be available on site.

From 23 April 2025, Ágnes Morvay will take up the position of HR Director of Central Médiacsoport. Ágnes comes with more than a decade and a half of HR leadership experience, gained primarily in large international companies, including Coca-Cola HBC, L’Oréal, HEINEKEN and BDO Hungary.

In her new role, Ágnes Morvay will play a strategic role in shaping the company’s operations and culture, as well as in the modernisation and long-term development of HR processes. Her arrival will bring a new impetus to organisation building, talent management and leadership development.

"Ágnes joins our management team as an experienced professional, trained in an international environment, who has successfully built effective HR processes in complex corporate structures. Her presence brings us stability and a forward-looking building block."

Róbert Vági

Deputy CEO

Ágnes Morvay previously worked as Head of HR at BDO Hungary, before which she held various HR Manager positions at HEINEKEN. Previously, she gained extensive experience as Country HR Manager at L’Oréal Hungary and HR Manager at Coca-Cola HBC.

The appointment is in line with Central Media Group’s long-term objective to remain at the forefront of the Hungarian media market, not only in terms of content but also in terms of operations.

This is the second time that the Nők Lapja editorial staff will present the Role Model Award. The jury includes Adél Kováts, Krisztián Steigervald, Alexandra Béres and Lia Pokorny.

According to the editorial staff of Nők Lapja, role models are perhaps even more important in today’s fast-changing world, as they provide a model to follow. They show the way that it is possible to work, create and live in this way. The magazine has always paid particular attention to showcasing extraordinary, exemplary life stories. The first presentation ceremony of the award, launched last year, witnessed a series of moving moments: dedicated teachers, researchers, community-minded women taking to the stage, in a spotlight that was unusual for them, to a storm of applause.

"We believe in celebrating excellence, talking about it, thanking it. That's why this year we are again awarding women in five categories who excel in their own profession and can be role models for us all. We want to bring these stories, life stories and initiatives to a wider audience."

Éva Akovács

Editor-in-Chief, Nők Lapja

In each category, a special professional jury, together with the editorial staff of Nők Lapja, selected the nominees, who will be featured in the magazine in the coming weeks. The jury includes, among others, actress Adél Kováts, director of the Radnóti Theatre, physicist and climate researcher Diána Ürge-Vorsatz, generational researcher Krisztián Steigervald, children’s rights advisor Szilvia Gyurkó and actress Lia Pokorny. Readers can also vote to decide the winners in the Innovation, Culture, Education, Health and Community Building categories. Voting for the nominees is open online until 4 May at www.noklapja.hu/peldakepdij/, and the May awards ceremony is open to the general public, who can buy tickets.

In response to the overwhelming interest, Beauty Expo will be extended to two days with 70 exhibitors, renowned professionals and the latest beauty trends, and for the first time this year will also host small workshops and interactive discussions alongside the on-stage programmes: beautyexpo.rossmann.hu

"The Rossmann x Krémmánia Beauty Expo is not just an event, but a prominent platform for beauty industry players to build direct relationships with customers. Our partnership with Central Media Group will allow us to significantly increase the reach of the event, as their broad media portfolio will allow us to target exactly those target groups who are genuinely interested in beauty news. For exhibitors, this is not only an outstanding marketing opportunity, but also a great business opportunity to showcase their products in an authentic environment, strengthen their brand presence and get direct feedback from consumers. This year's expo will be particularly exciting, with even greater volume, more interactive programmes and expert content."

Anita Ágnes Varga

Marketing Lead, Rossmann Hungary

"Every year, the Krémmánia community looks forward to the expo with great enthusiasm, not only to discover the latest beauty innovations, but also to meet brands, experts and each other in person. The start of the ticket sales period is a milestone every year, as the countdown officially begins."

Évi Bauer

Editor-in-Chief, Krémmánia

The prize is awarded every year for an outstanding public-political-social article published in Hungarian in the Hungarian print or online press.

Ibolya Vitéz F. has previously been awarded the Quality Journalism Prize, the Hungarian Press Prize and the Gizella Tarnói Prize. In previous years, the Paul Lendvai Prize was also awarded to György Balavány, Csaba Horváth and Miklós Gergely Nagy.

Congratulations to our colleagues for this prestigious recognition!

We are proud of our colleagues’ success! Congratulations to the other winners of the media category and to all the other participants of the list!

Regularly among the TOP50 most popular websites are Noklapja.hu and Story.hu, which have increased their unique visitors by more than 40% in the last six months. The country’s favourite magazine brands, together with their print publications, reach nearly 2.14 million people, ensuring Central Médiacsoport’s leadership in the women’s magazine segment.

Readers are loyal to familiar content and to brands they have loved for decades, according to readership data for the most popular national magazine brands. Not only do Nők Lapja, Story and Meglepetés maintain their leading position in the print market, but they are also growing their reach in the digital space:

Nők Lapja, the most widely read women’s weekly, has a readership of 470,000, and Noklapja.hu online reaches more than 1.3 million people.
The 412,000 print readers of the market-leading star magazine Story, including Story.hu, amount to nearly 1.24 million.
Meglepetés magazine is read by 215,000 people a week, which is boosted to 580,000 by the digital readers of Meglepetes.hu.

The dynamic growth of the online readership shows that traditional magazine brands are building a strong digital presence, creating further opportunities for advertisers. And what does dynamic growth mean in numbers?

Story.hu has made the biggest progress in the last 6 months, with a 67% increase in daily visitors and a near doubling of average daily page views.
Compared to six months ago, 44% more people are visiting Nőklapja.hu, where the number of page views has also increased by 41%. Visitors now spend an average of 3:15 minutes on the site, an increase of 26% compared to January last year.
Meglepetés.hu has also seen significant growth over the past year, with a 57% increase in monthly visitors and a doubling of page views. At the same time, the time spent on the site increased by 17%.

Central's share of the online women's magazine market is growing

The strong growth of Central’s women’s online magazine brands is particularly striking in light of the fact that most of its main competitors have seen significant declines in both page views and page impressions over the past year. This also means that Central is able to grab an increasing slice of the women’s market pie at the expense of its main competitors.

Magazine brand as content powerhouse: the future of platform-tailored content

"At Central Media Group, we see brands as content powerhouses. We tailor our content to the needs of our readers and users, rather than treating print and online segments separately. This ensures the continuous development of our brands, the expansion of our target audience and the high advertising effectiveness of our advertising solutions. Maintaining our market leadership position and continued growth compared to our competitors confirms the success of our strategy: print and online do not work against each other, but together, reinforcing each other, to deliver the best advertising results for our partners."

Gabriella Dévay

Head of Magazine Advertising

Dániel Bita, deputy editor-in-chief of 24.hu, was also awarded the Hungarian Press Prize, which was founded by the National Association of Hungarian Journalists (MÚOSZ) to recognise “journalists and creative communities of the highest quality”. József Nagy, chief editor of 24.hu, was awarded the Anna Földes Prize, the award for the best interview of the year, at the MÚOSZ event on Thursday, which celebrated 15 March, Hungarian Press Day.

The Hungarian Press Prize is awarded to those “who, while working as journalists in the Hungarian press, have created a work(s) that has earned the respect of the profession and the public in the previous year, and that demonstrates outstanding competence, professionalism and sense of social responsibility”. József Nagy and Ibolya F. Vitéz were among the 24.hu staff members who have previously received this award. Now, along with Balázs Kaufmann of 444 and Györgyi Szöllősi of ATV, Dániel Bita has been awarded the prize.

The award for the best-written interview of the year, named after the former legendary journalist Anna Földes, was given to József Nagy. In addition to the Hungarian Press Award, the 24.hu chief editor has previously won the Quality Journalism Award and the Katalin Bossányi Memorial Award, and in recent months he has received the first-ever Balázs Szentkirályi Award and the Media for the Family Award. This time he was awarded for his three-part interview with János Betlen, published on 24.hu in the autumn.

With more than 4.7 million unique visitors, Central maintained its second place among domestic Media Owners in February. Moreover, its market share has now exceeded 25% of the total page views generated by the four largest Hungarian publishers.

Let’s look at the details!

24.hu – The leading news portal has been holding its #1 position in its segment for 12 consecutive months and is the only one among its main competitors to have increased its page views by nearly 7% compared to last year.
nlc.hu – Compared to February 2024, it saw a 7% year-on-year increase in unique users, securing its spot in the TOP 3 women’s online sites in February 2025.
Nosalty.hu – The #1 gastro platform, growing its unique visitors by 18% and page views by 23% year-on-year.
Startlap.hu – The long-standing news aggregator, launched a quarter of a century ago, achieved outstanding growth: unique users rose by 45%, while page views increased by 18% in a year.
Akcios-Ujsag.hu – The rising star of retail promotions also delivered impressive numbers, increasing its unique visitors by more than 67% and generating 32% more page views compared to February 2024.

This continuous growth and strong market presence create excellent advertising and collaboration opportunities for Central’s partners.

Source: DKT eGemius, based on the number of real users and page views, February 2024 vs. February 2025.